About the Company
MetaverseME is a European startup based in Malta, with collaborators in the UK, focused on creating immersive digital self-expression experiences. Their core product, the Avatar ME! App, allows users to generate realistic digital avatars from selfies using AI, and connects them to gamified and augmented reality environments.

My Contribution
I was hired for a specific and time-limited role to define the visual and strategic foundations of the Avatar ME! App. At the time of my arrival, there were no existing design processes or standards in place, and the app’s development had already begun without any design involvement. I prioritised building a distinct art direction and scalable visual identity. Given the short timeframe and the advanced stage of development, we deliberately avoided altering user flows or core interactions. Instead, I focused on crafting a strong and memorable visual language that would serve as a backbone for current and future products. The UX strategy was planned as a second-phase initiative, to be developed with user feedback post-launch. I introduced the visual concept Adaptive Neo-Neon, blending high-contrast aesthetics and contemporary digital culture. I also created a brand-new design system with token-based foundations optimised for Unity, structured visual catalogues, and clear documentation to support future scalability.

Deliverables
Custom art direction, Competitive benchmarking and functionality matrix, Design system foundation, Key redesigned screens