Simplifying Payment and Authentication Solutions
Blip faced challenges in integrating payment and authentication solutions in a scalable way applicable to various internal products. Blip Commerce was created for small and medium-sized businesses, transforming conversational channels into strategic tools. In just three months, the project delivered a self-service ecosystem that optimised operations, reduced technical barriers, and unified experiences, promoting strategic results.
Blip – Intelligent Conversational Solutions Platform
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Project
Blip Commerce - Payment and Authentication Hub (2024 - 3 months)
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My Role
Figma, Mural, Asana, Google Analytics, GPT, Office Suite, Azure DevOps
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Tools
Figma, Mural, Asana, Google Analytics, GPT, Office Suite, Azure DevOps
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Team
Specialists in Business Intelligence, Marketing, Legal, Software Engineering, Design System, Product Marketing, UX Research, Content Design, Agile Coaches, and Front-End Developers
About the Company
Blip is a comprehensive platform for intelligent conversational solutions, enabling companies to solve everything from financial services to communication demands, providing smart, scalable, and personalised interactions across multiple channels.
My Contribution
As a Senior Product Designer, I worked strategically across all project stages:
Technical Mapping: Identified feasibility and analysed market solutions.
Solution Validation: Partnered with the business area and senior leadership to ensure solutions met strategic goals and were market-aligned.
Research and Experimentation: Conducted usability tests, interviews, and analysis with users and stakeholders.
Solution Creation: Developed new components for the design system and responsive interface design (desktop and mobile).
Handoff: Strategic transition to teams focused on product scalability.
Interdisciplinary Collaboration: Facilitated alignment and co-creation between technical, design, and marketing teams.
Deliverables
Design system with new components for payments and authentication. Responsive web solution, integrable via Micro Front-End (MFE). Strategic deck for presenting Blip Commerce and business plan. Tools and optimised workflows for a self-service experience.
Design Process
Empathise:
Conducted internal interviews, market analysis, and technical surveys to map challenges.
Ideate:
Explored plug-and-play solutions aligned with scalability goals.
Prototype:
Developed wireframes and prototypes validated through iterative tests.
Test:
Ran experimentation cycles and collected feedback from beta clients.
Challenges
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Technical Integration: Reconciling legacy systems and solutions from multiple partners.
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Technical Definition of Technology: Deciding between developing the solution as an extension, implementing it in a specific product such as BlipStore, or adopting a modular approach via Micro Front-End (MFE) was a key challenge. After technical analyses and tests, MFE was chosen as the most scalable and efficient approach.
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Personalised Experience: Adapting workflows for different sectors and client profiles.
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Internal Alignment: Ensuring cohesion between technical and strategic areas.
Insights
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Adopting a plug-and-play model is essential to scale solutions across sectors and customer profiles.
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Modular subflows significantly improve integration flexibility and reduce implementation time.
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Businesses value access to multiple providers within a unified ecosystem, avoiding individual onboarding efforts.
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Conversational experiences are more powerful when payments, authentication and service are centralised.
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Journey personalisation is a key strategic differentiator to match each brand’s needs.
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Centralised dashboards provide the intelligence needed for strategic decision-making.
Impact
Blip Commerce generated significant results by transforming conversational channels into strategic hubs for payment and authentication. For Petz, integration with solutions like Pix Open Finance resulted in financial recovery of R$1.4 million and reduced order analysis time by five hours daily. Meanwhile, Abbott achieved an ROI of 300%, reducing fraudulent registrations by 50% through facial biometrics implementation. Additionally, for Quality, automating payment journeys reduced ticket handling time by 15 minutes, saving a total of 625 operational hours per month.
These results reinforce the project’s strategic impact by aligning technological solutions with real market and client needs. My role was pivotal in uniting multidisciplinary teams, validating solutions with business areas and senior leadership, exploring innovative approaches, and ensuring that the developed solutions were scalable, intuitive, and user-centred. This project solidified my ability to manage highly complex initiatives while maintaining a focus on practical and strategic impact. More than just a technical solution, Blip Commerce became a milestone in the company’s journey to transform conversational channels into intelligent business tools, with continuous growth potential in a global market.